Legal regulations govern various aspects of marketing practices, including advertising standards, consumer protection laws, and intellectual property rights. Marketers must ensure compliance with laws related to truth in advertising, data privacy, and competition to avoid legal repercussions.
- Examination of advertising standards and regulations
- Identifying deceptive advertising practices
- Case studies and examples of advertising compliance issues
- Understanding consumer rights and responsibilities
- Strategies for ensuring compliance with consumer protection laws
- Importance of protecting intellectual property in marketing
- Case studies on intellectual property infringement in marketing
- Introduction to data privacy laws and regulations – GDPR and CCPA
- Understanding consent requirements for collecting and using consumer data
- Best practices for data privacy compliance in marketing campaigns
- Overview of competition laws and antitrust regulations
- Understanding prohibited practices such as price-fixing and monopolies
- Strategies for maintaining fair competition in marketing
- Establishing compliance protocols within marketing teams
- Developing risk mitigation strategies for legal compliance in marketing
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